UX as a Service

Abstract

User experience design (UXD) has become an important discipline for improving the usability of service innovations. However, user interface (UI) and user experience (UX) alone normally do not define a service, nor do they become services. Recently, we have observed the rise of “Gamification as a Service”, which introduce game-based mechanics to non-game services. The “fun” experiences created by gamification is therefore added onto the original experiences offered by the non-game services, and it creates extra values to the services such as customer participation and customer loyalty. Moreover, "socialization of brands" demonstrated the possibility of offering social networking experiences as a value-adding service to another service that is not related to social networking at all. A lot of business websites now include social filters, social tagging, or social feeds, so as to improve the overall service experiences. In this position paper, we discuss this emerging trend of User Experience as a Service (UXaaS), in which user experiences are offered as value-adding software services to other online services.

Keywords: User Experience, Software as a Service, Human-Computer Interactions

DOI: 10.54941/ahfe100246