One Day in the Life of a Persona – A Framework to Define Mobility Agendas

Abstract: This paper extends the approach of personas in public transport with a framework to define different mobility agendas. These mobility agendas aim to support the development of mobility information systems and mobile applications, in general, by strengthening the understanding of different mobility behaviors in combination with the advantages of personas. The presented results are based on a representative broad dataset and the analysis of agenda items in daily life. The described approach consists of three steps, which provide the necessary variables and values, as well as patterns to describe mobility agendas.

Keywords: Persona, Public Transport, Mobility Agenda

DOI: 10.54941/ahfe100738

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