A Method for Assessing Customer’s Confidence in Safety in a Railroad Company

Abstract: Users of railroad service have to choose a railroad company. When they choose them, they think about convenience, price, how safe they actually are, and how safe users can subjectively feel. We call the subjective degree of safety users feel confidence in safety (CIS). Some railroad companies need to assess CIS for their branding strategy. Therefore, we propose the assessment method of CIS in this paper.

Keywords: Branding Strategy, Safety in Railroad, Confidence in Safety

DOI: 10.54941/ahfe100366

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