Fashion Design and Garment Performance: Human Factors in Fashion Design Projects
Authors: Gianni Montagna, Carla Morais
Abstract: The fashion design project is a multifaceted process that involves several levels and multiple choices. During the design process, the fashion designer creates a fashion concept starting from a user’s needs and fashion styling, evolving to a concrete creation of outlooks and garments that will be proposed to a specific market. Working from general considerations to specific and particular characteristics, any fashion methodology applied by the designer, in order to achieve its goals, has the need to identify and characterize the final consumer and its necessities in terms of garment performance requirements. Due to a high number of human factors involved into the consumer characterization, the identification of the consumer’s performance needs are sometimes difficult to achieve, letting fashion design project far from the real consumers’ needs and market preferences. The multi-dimensional attitude demands nowadays fashion designers for a change to a holistic perception about consumer needs, product design and market characteristics, requiring supplementary fashion design features analysis. The main objective of this paper is an introduction to human factors in fashion design, beginning with the need to confront the perception of fashion clothing by consumers and designers.
Keywords: Fashion Design, Fashion Design Methodology, Human Factors in Fashion Design, Garment Performance, Fashion Ergonomic Evaluation.
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