Usability Evaluation of Products - A Survey on Methods and Techniques Used In Analysis of Consumer Packaging

Abstract: Usability studies are concerned with identifying the level of interaction between the product or system and its user,in order to achieve their efficiency, effectiveness and satisfaction in a specified context of use, as defined by ISO9241-11 (1998). When referring to packaging we find that are common occurrences of various problems regarding use. The packaging is a product of regular or daily use, which, in most cases, a single model can be targeted to various kinds of procedures: age, sex, level of experience and different needs. As regards the analysis of the usability of packaging, there are a number of issues that require constant research, namely: “What methods are used and how the tests are conducted?”, “Which are the effectiveness/efficiency of existing methods, their limitations and difficulties of application?”, “Which technology trends for this type of analysis?”, among others. Therefore, the aim of this article is to present a survey on methods, techniques and tools (whether physical or virtual) used in academic research to evaluate the usability of packaging. Therefore, the survey was conducted in journals and scientific events related to ergonomics, design and usability. For the survey, were primarily selected articles published between 2009 and 2013.

Keywords: Usability, Packaging, Methods and Techniques of Analysis

DOI: 10.54941/ahfe1001313

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