Evaluation of Kawaii Size by Measuring ECG

Abstract

Kawaii, which represents an affective value, includes such positive meanings as cute, lovable, and small. In the 21st century, the affective values of industrial products are becoming more important. However, since few studies have focused on kawaii attributes, we are systematically analyzing kawaii products themselves: the kawaii feelings evoked by the shapes, colors, sizes, textures and tactile sensations caused by the materials of such products. In this paper, we refocused on kawaii sizes and performed experiments using both Augmented Reality and Virtual Reality to evaluate a virtual object’s kawaii sizes by questionnaires and electrocardiograms (ECGs).

Keywords: Kawaii, Affective value, Augmented Reality, Virtual Reality, Size, ECG

DOI: 10.54941/ahfe100550