Effect of color brightness change on interface balance

Abstract: In web design, important text information is placed in the visual center of people, when there is too much information, it will cause the imbalance of interface layout. Color plays an important role in interface balance as a per-ceptive element. This paper introduces the experimental study on the effect of color brightness on interface balance. In this experiment, 11 geometric images were designed to verify the effect of brightness on the balance sub-ject score by changing the brightness properties only. The results of the ex-periment showed that compared with the reference image (50% of bright-ness), male and female subjects gave a score lower than the reference image when the image brightness was less than 50% or higher, and the test image was greater than 50%, and the score decreased linearly with the decrease of the image brightness.

Keywords: Interface Aesthetics, Color Brightness, Color Light Ness, Balance

DOI: 10.54941/ahfe1001069

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