Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos
Authors: Rodrigo Morais, Jo Ribeiro
Abstract: The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulﬁll this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classiﬁcation of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.
Keywords: Graphic Desgin, Brand mark, Identity design, Methodology in design, Logo creation.
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