The Creation of the Identity for the Territory Themes: The International Congress SD2021 as Case Study
Authors: Vera Barradas, Cátia Rijo
Abstract: This paper aims to explore the problematics of the creation of visual identity forterritories. The visual representation of territories must be illustrative of the values,culture and history of the territory, with the ultimate goal of the creation of selfrecognitionin its inhabitants... As a case study we bring the creation of the visualidentity for the International Congress on Sustainable Development, LandscapePlanning and Territorial Governance (SD2021). The challenge was launched forfirst-year students of the master’s degree in Digital Identity Design at PortalegrePolytechnic.
Keywords: Territory Brand, International Congress, Design Master, Identity Design
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