Application of Art-Tech in Visual Experience

Open Access
Conference Proceedings
Authors: Amic Ho

Abstract: Since the invention of the media in the 20th century, technological advances in the field of information have revolutionised the art and science of design. Thanks to new screen devices, communication platforms, printing technologies, and software, artists and designers have unprecedented creative freedom to combine a variety of tools and techniques to generate images and ideas based on their own ideas. The emerging immersive virtual reality technology in recent years is both complex and interesting. Because its development time is very short, there is still great room for exploration. Artists have traditionally been early adopters of new technologies focused on promoting innovative ideas, but now that role is more forward-looking than ever. Visual research is often cited as an aesthetic criterion by some artists and designers, but in fact, it should be explored how to use its theory to explore the communication of digital information communication technology or to develop more ideographic tools. It is not simply a feature or term used to identify the development of visual creativity over the past two decades; it is a discipline in itself worth exploring. This study aims to investigate what does visual experience means in general? Whether it is a medium independent of all fields of design and art or just another innovation in a long-term technological breakthrough, remains unclear. How does it affect our perception, understanding, and creation of visual communication? This article explores the issues listed above but also discusses the obstacles designers and artists face in the age of digital art and design.

Keywords: Art-Tech, Visual Experience, Technology, Creative Industry

DOI: 10.54941/ahfe1001438

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