Emotion deep dive for designers: Seven propositions that operationalize emotions in design innovation

Abstract: This paper presents a five-day intense course that teaches “emotion-driven design” (EDD) to graduate students with a broad variety of disciplinary backgrounds at the Faculty of Psychology, Beijing Normal University. We introduce seven principles drawn from design-relevant emotion knowledge that informed the design of the course’s overall structure, and explain how they guided the development of learning activities and materials. We envision that this paper will interest design educators who aspire teaching how to operationalize emotions in creative design processes to students with little preexisting expertise in (or scientific knowledge about) emotion psychology.

Keywords: Engineering Psychology, Emotion-Focused Design, Creative Design Process

DOI: 10.54941/ahfe1001519

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