Creating New Blockchain Business Ideas using Morphological Analysis: A Case Study
Authors: Junseong Park, Sung H. Han, Young In Koh
Abstract: This study suggests a methodology for creating blockchain business ideas using a morphological analysis method. A total of 521 blockchain businesses and Dapps were surveyed and analyzed to derive 6 representative business fields. In addition, the role that blockchain plays in the business and the customer problems that blockchain solves in the business were analyzed to derive customers’ generalized needs. A methodology for creating blockchain business ideas was developed by combining “fields” and “needs” through morphological analysis. A case study was conducted to make a new business model using the developed methodology.
Keywords: Blockchain, Blockchain Business, Business Idea Generation, Business Innovation
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