Analysis of Visual Information Accessibility Design Requirements for Phubbers in Traffic Scenes
Authors: Qian Wu, Wei Ding
Abstract: In today's society, "phubbers" are flooding the corners of society. Phubbers are people who nowadays "look down at the screen" whenever and wherever they are, trying to fill up their fragmented time by staring at the screen. The increasing popularity of smartphones has made them an indispensable tool in the lives of phubbers, who rely on them to bring them a variety of needs to meet. The news of traffic accidents caused by immersion in cell phones is common. This is no longer an individual encounter, but a group rule, and phubbers do have visual information barriers in traffic scenarios. In addition, prolonged daily exposure to cell phones and over-stimulation of the brain can make concentration incomplete. The limit of forward flexion (the state where the chin touches the sternum) can only be 45° when the head is bowed. If the forward flexion reaches 30°, it can affect the cervical spine. If the cervical spine is in an abnormal stable state of extreme forward flexion for a long time, it can cause damage to the cervical spine. Therefore, it is of practical significance to propose corresponding design strategies for the safety hazards and visual information barriers that exist in the traffic scenes of the phubbers.This thesis adopts a combination of qualitative and quantitative research methods, firstly, based on the AEIOU analysis model and user behavior process, a specific analysis model is constructed for the behavior of phubbers crossing the road. It can make a more comprehensive analysis of the whole process of each contact point and crowd state and behavior in the scene, and the corresponding functional modules are derived. The functional modules mainly include the behavioral level, the physical and spiritual social level, and the environmental level. Among them, the behavioral level includes intersection reminder module, auditory reminder, remaining time reminder, and visual reminder within the line of sight of head down playing cell phone; the material and spiritual social level includes anxiety relief module, relief of unstable emotions, and personal safety module; the environmental level includes safe waiting area division, and obvious dynamic change stimulation. The Kano model was further applied to prioritize the functional modules, and the statistical analysis was used to determine the user-perceived importance and ranking of the listed functions, which finally led to the functional requirements of barrier-free crossing for phubbers. It provides a reference for future research on visual information accessibility design for phubbers and the development of accessible design for public transportation.
Keywords: new retail, service design, electronic products, recycling
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