Disruptive Innovations in cinematic storytelling from 2D to 3D

Abstract: Long before the digital revolution, communication theorist Marshall McLuhan has taught us about how the different forms of media can shape content with his famous book Medium is the Message [1]. Over the past several decades, the theory has certainly stood the test of time. New media technologies have advanced so rapidly that many news form of content creation and expression have been made possible. New tools have offered new and diverse forms of storytelling. Nevertheless, new ways can never completely replace old ways; they just evolve and build upon the conventional practices. Do some of the new digital tools simply offer new way of doing the old thing with better technology or are they completely change the old way entirely? This paper aims to examines these issues from a historical perspective on a few past innovation disruptions that seemed to send destructive shockwave to how things were in the beginning but brought new heights in the long run. This paper discusses historical and ongoing examples of innovation disruptions in cinematic storytelling in hopes of shedding light on the dynamic relation between art and technology. How have innovation disruptions changed the form and content of cinematic storytelling from 2D to 3D?

Keywords: Visual Communication, Innovation, Art of Storytelling, Creative Arts, Cinematic Arts

DOI: 10.54941/ahfe1002036

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