Training in Traffic Safety Culture Based on Risk Factor Analysis for Urban Road Accident Prevention: Case Study Rio Verde – Goiás - Brazil

Abstract: This study will address a sample that will cover the entire population of the Rio Verde, Goiás State - Brazil. Such action is important so that in an objective way it is possible to assess advances and weaknesses of the municipality, allowing an important public management tool to be developed, and providing the population with a simple way to follow the development of the place where they chose to live. Under this perspective and aiming at contributing to a technologically and culturally more developed society, a new project has been setup. The project aims at reducing the differences among generations in terms of knowledge, skills, and behaviors, towards a safety culture. Thus, educational sessions covering three main axes (Health, Environment and Safety) will be setup addressing the targeted groups that are segmented by age and educational level. The project starts with the behavior analysis of the selected groups throughout the city, aiming at developing the necessary material to achieve the long-awaited resilience in the future.Keywords: traffic safety, risk factors, safety culture, education, behaviour adaptation.

Keywords: traffic safety, safety culture, resilience

DOI: 10.54941/ahfe1002626

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