Continuous improvement as a competitive strategy within organizational quality processes

Abstract: The business environment is constantly changing, due to the different realities and complexities (socioeconomic, political, market, environmental, technological, axiological, among others) that surround them, generated by competitive components that push towards operational excellence. In this context, continuous improvement is understood as a process that helps maintain and improve competitiveness in each business process, with the purpose of providing quality service and consolidating customer satisfaction. The objective of the study is to analyze the methods of continuous improvement for the strengthening of competitiveness related to quality in organizational processes. An investigation is proposed with a mixed non-experimental, field and longitudinal perspective; using hermeneutics as a method of interpretation. Among the results, it stands out that once the value chain and the diagnosis were applied by applying the ISO 9001: 2015 checklist, it was determined that certain non-conformities affected the production, commercial and financial processes. The conclusions denote that using the Kaizen method, results are obtained that allow the consolidation of operational excellence, over all those that have direct inherence with the attention to consumers.

Keywords: Value chain, quality, ISO 9001:2015, continuous improvement methods

DOI: 10.54941/ahfe1002696

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