The influence of interface beauty factors on the cognitive performance of news web interface visual information

Abstract: At present, there are many researches on the cognitive performance of digital interface information at home and abroad, but there are relatively few researches on the influence of interface beauty factors on the performance in the news web interface environment. This study selects three factors of interface beauty factors, namely balance factor, symmetry factor and density factor, as the variables of this study, to explore the influence of interface beauty factors on the cognitive performance of news web interface visual information. The research is divided into two parts: interface beauty factor calculation and interface visual information cognitive performance experiment. The results show that there is no obvious linear relationship between the three factors and visual information cognitive performance, but the model formulas of interface balance, interface symmetry, interface density and average reaction time can be obtained by quadratic curve fitting. The results are of great significance to guide designers to design and evaluate the news web page interface in a quantitative way from the perspective of improving information cognitive performance.

Keywords: news web interface, interface beauty, cognitive performance, visual information

DOI: 10.54941/ahfe1002909

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