Effect of Enlightenment Video for Walk on Motivation and Action
Authors: Masashi Okubo, Tsukasa Takami, Akihiro Tatsumi
Abstract: Due to the impact of the COVID-19 virus resulting in recommendations to work from and stay home, people have fewer opportunities to walk. However, a study on physical activity and exercise conducted by Japan’s Ministry of Health, Labour and Welfare indicates that the risk of lifestyle diseases may be decreased by several percentage points through an increase in physical activity, walking. As such, it is necessary to consider the content and presentation method of material that encourages behavior modification away from a lifestyle with little walking. Regarding behavior modification, Matsumoto’s model for behavior change stages indicates that people go through five stages: precontemplation, contemplation, preparation, action, and maintenance. To encourage change in the contemplation stage, [Matsumoto] suggests the importance of people thinking negatively of themselves due to their lack of physical activity and thinking positively of themselves if engaging in physical activity. Furthermore, Saito reports that in advertisements that aim to create desire to purchase and interest, presenting advertisements in the medium of video contributes to behavioral change.Under this context, this study will evaluate the effects that enlightenment videos about walking, created with a focus on content and wording, have on number of steps and awareness toward walking. In addition, we will focus on people’s temperaments and consider what enlightenment videos are effective for such temperamentsThis study evaluated the effects that enlightenment videos about walking, created with a focus on content and wording, have on number of steps and awareness toward walking. Before the experiment, we expected that participants with stronger approach temperaments would greatly increase their number of steps by viewing the positive video, and those with stronger avoidance temperaments would greatly increase their steps by viewing the negative video. The experiment results show that number of steps increased for the group with strong approach temperaments who viewed the positive video, but the number of steps decreased for those with strong avoidance temperaments who viewed the negative video. In other words, people with stronger approach temperaments may be more likely to increase their number of steps by viewing enlightenment videos compared to those with weaker approach temperaments. Also, this may demonstrate that explanations of the positive effects of walking are more effective in contributing to an increase in number of steps than explanations of the negative effects of not walking.
Keywords: behavior change, person's temperaments, COVID, 19, health care
Cite this paper: