Exploring the Impact of CMF Design and Online Shopping on Consumer Emotional Experience in Product Design

Abstract: The quantification of material experience is a trend in modern product design. Most enterprises also pay more attention to customer behavior and have begun to customize the design in terms of color, material, and finish (CMF design) to meet the emotional experience of consumers. On the other hand, online shopping has become a basic aspect of daily consumption. With the rise of the internet and the covid-19 epidemic, consumers can only choose products that meet their preferences through online services. That is, visual experience becomes the key factor for consumer response and product success. Therefore, it is worth exploring how the CMF design of customized products, and how to meet the user experience of consumers in the environment of online shopping. The major findings of this study include the following: (1) Different material simulation methods mainly differ in "grain" and "gloss", resulting in slightly different perceptions of the same material. (2) Currently, the overall material simulation operation experience on BMW's website is the most popular way for users. (3) If the material experience is presented in VR mode, more realistic 3D models are needed to bring users into the experience. At present, the VR operation interface is not mature, and the operation experience will affect the user's feelings about the material.

Keywords: Product design, CMF experience, Emotion design, Online stores, UX design

DOI: 10.54941/ahfe1003266

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