A Critical Overview of Studies on Eye Tracking and Visual Hierarchy

Open Access
Conference Proceedings
Authors: Amic Ho

Abstract: This paper offers a thorough evaluation of recent eye-tracking studies in the area of visual hierarchy. The review’s specific goal is to investigate how eye-tracking technology might be used to study cognitive processes in the visual hierarchy while using pertinent characteristics. 30 papers, encompassing 36 investigations, were examined for this purpose. There are some noteworthy findings. Using eye-tracking technologies to investigate visual hierarchies has gained a lot of attention recently. Typically, the research included university students, scientific content, and chronological frequency count ranges of eye-tracking metrics. Insights into cognitive processes including selection, organisation, and integration might be gleaned by monitoring eye movement patterns. Visual hierarchy principles, visual content, individual differences; and visual hierarchy principles, visual content. To provide recommendations for future research and practises, specific gaps in the literature and implications of previous results on visual hierarchy design were also identified.

Keywords: Eye, Tracking, Information Design, Visual Hierarchy, Bullet point, Publication Design

DOI: 10.54941/ahfe1003295

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