X Thinking in the Experience Economy Era: 23 Personas that Identify Generation Z Interaction Qualities

Abstract: In today's business landscape, enterprises are no longer relying solely on their understanding of products but are instead prioritizing user experiences. To comprehend and model the challenges presented by this shift, we conducted a sequence of literature reviews and six qualitative user studies. Through this research, we identified 23 archetypical personas and how they manifest in the experience economy era. Building upon these insights, we identified six crucial interaction qualities and intend to create design guidelines and demonstrators that facilitate Generation Z interactions in everyday life.

Keywords: Generation Z, X Thinking, Experience Economy, Persona, Interaction Qualities

DOI: 10.54941/ahfe1003309

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