Evaluation of Creative Designer Roles In Terms of Entrepreneurial Competences

Open Access
Conference Proceedings
Authors: Serkan Güneş

Abstract: In terms of defining and implementing new and innovative ideas, creativity and entrepreneurship are inextricably linked. In this context, creativity and entrepreneurship inevitably form sub-functions of each other in terms of performance. Because both concepts are carried out in uncertain and dynamic situations, their qualities mutually complement each other. However, it is not always possible for every creative person to be an entrepreneur or vice versa.Design is a creative process in which ideas originate from a combination of professional experience, intuition, and the knowledge required. The design process takes place in an uncertain environment, and design concepts do not emerge in a vacuum; they are frequently the product of the creative synthesis of earlier experiences with knowledge, insight, and entrepreneurship that have contributed to the development and success of many businesses. Design encompasses not only creative thinking but also innovative, productive, and compositional activities as part of entrepreneurship with a mix of rational, ideal, and pragmatic inquiry. Therefore, designers not only must be creative in the design phase but also need to act as entrepreneurs/intrapreneurs as they seek to identify and address customer needs and effectively communicate and prototype their ideas to potential customers. The most creative part of the design process is identifying problems and developing solutions for analysis, evaluation, and selection to help businesses improve their operations and efficiency. To achieve these goals, designers may need to assume certain roles.The concept of entrepreneurship essentially contains positive and privileged meanings. For this reason, many people believe that they have entrepreneurial characteristics and want to be mentioned as entrepreneurs. Some professions, such as industrial design, naturally claim to be entrepreneurial because of their activities. Due to the positive meaning of entrepreneurship, designers are concerned about developing and transforming their practices within the principles of entrepreneurship. Moreover, current design discourses imply that design thinking will help entrepreneurs in the generation and selection of innovative ideas. Simply put, design entrepreneurship is the collection of correct skills and abilities required to develop the right ideas and market them as successful design products. However, to be an entrepreneur, some entrepreneurial personality traits must be present in addition to the establishment of some pre-existing conditions.Within the scope of this study, it is aimed to compare the creative and innovative roles identified in the literature and attributed to designers with the competencies needed for entrepreneurship and identify possible intersections. The first stage of the study attempted to identify the roles attributed to designers and entrepreneurship competencies. The following stage of the review aims to determine the major or key roles of the designers. The next stage of the research focuses on 41 entrepreneurship competence frameworks under four main headings. The study's last section contrasted 83 creative and innovative role and definition contents assigned to designers with 41 entrepreneurial competence definitions using NLP-based text similarity measurement, and the text mining results were evaluated through correspondence analysis.

Keywords: Design, Creativity, Entrepreneurship, Designer Roles, Text Mining

DOI: 10.54941/ahfe1003312

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