Examining the effects of near and far cues on creativity
Authors: Mritunjay Kumar, Satyaki Roy, Ahmed Sameer, Amit Kundal
Abstract: During the creative problem-solving, creators frequently encounter external stimuli. As a result of the context in which the problem exists, these stimuli can be near or far. Various theories in the past have supported the role of analogical cues to overcome impasses and generate new ideas. The use of analogous cues ensures successful transfer between the source and the target, depending on the degree of superficial similarity and complexity between them. However, some studies have shown that exposure to analogous cues can result in creative fixation rather than the development of new solutions. Furthermore, there has not been extensive research on the analysis of the combination of both the near and far cues on creativity as compared to the near and far analogies alone. This study investigates the effect of near and far cues in the creative process. This study aims to fill this gap by exploring the impact of combining near and far analogies on creativity and its impact on the flexibility, fluency, and originality of the ideas produced.
Keywords: Analogous Cues, near Cues, far cues, creativity
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