AHFE Open AccessUsing Fuzzy Theory to Analyze Delivery Platforms Using Foodpanda as an Example
Open Access
Article
Conference Proceedings
Authors: Shuo-Fang Liu, Chien-Ting Wu
Abstract
With the development of e-commerce in recent years and the changing habits of consumers, delivery platforms have emerged, and businesses in food, clothing, housing and transportation are gradually collaborating with platforms to provide services that meet the needs of today's consumers. Many delivery platforms have emerged in response to this trend, and many food and beverage businesses have partnered with delivery platforms to expand their market size. Therefore, a fuzzy theory approach is used to help Foodpanda analyze user satisfaction to help companies make decisions in the future.
Keywords: Fuzzy, E, Commerce, Delivery platform
DOI: 10.54941/ahfe1003778
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