Predicting Factors Influencing Online Gaming Towards Effective Decision Making among Filipinos: A Structural Equation Modeling Approach

Abstract: Online gaming is a popular pastime for people of all ages, with most players using their mobile devices or going online to play with their game consoles. It has been a prospering industry in the Philippines, especially since the beginning of the COVID-19 pandemic. The study aims to identify how online gaming influences Filipino gamers' effective decision-making, incorporating the Theory of Planned Behavior and Behavioral Decision Theory utilizing the structural equation modeling approach. A self-administered survey was conducted in the study and identified variables such as Cognitive Flexibility, Personality, Online Game Strategies, Certainty, Uncertainty, Subjective Norms, Behavioral Intention, and Attitude as significant factors affecting the perceived decision-making among Filipino online game players. Findings may serve as input to gaming developers in software and game development. This paper is the first study to analyze the factors affecting effective decision-making among Filipino online game players.

Keywords: Decision, making, Online gaming, Theory of planned behavior, Behavioral decision theory, Online game strategies, Cognitive flexibility

DOI: 10.54941/ahfe1003931

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