AHFE Open AccessAnalysis of User Interaction Behavior on Sina Weibo under the Context of Intelligent Technology
Abstract
As one of the prevailing social media in China, Sina Weibo maintains its position by utilizing artificial intelligence technology in recent years. This study explores the interaction behaviors of Sina Weibo users in terms of following, commenting, and reposting by social network analysis and discusses the intelligent technology applied on the platform in order to understand the characteristics of user behavior under intelligent background. Based on analysis of data collected from Sina Weibo, it has been proved that the density of the following relationships between users is not particularly close and users' following behavior tends to be "related" or "interest-based"; A small number of users are highly followed and a few posts attract many comments; users' reposting activity tends to be more frequent than commenting. The user's behavior has certain characteristics under the intelligent background. We believe that this study has a certain reference value for the development of social media, and can provide some insights into the interaction design and user experience design under the influence of intelligent background.
Keywords: User Behavior, Interaction Design, Weibo, AI Technology, User Experience
DOI: 10.54941/ahfe1003206
Cite this paper
More from this volume
- User Experience in Modern Cars – Definition, Relevance and Challenges of Digital Automotive Applications
- Understanding Trust in Automation: A Consideration of Human Factors Context
- User Experience and E-government Services: Lessons Learned about Developing a Benchmarking Survey
- Digital technologies in museums: Critical issues and opportunities for equal access to cultural heritage
- Microbial Resource Research Infrastructure for the 21st Century: usability analysis of the Collaborative Working Environment
- Comparing the impact of two common information architectures on the operational performance of mission planning systems
- School teachers' and students' behaviors and attitudes toward recycling waste paper - a focus group experience
- What role an agent could play at home? Exploring the social roles of smart home system based on a content analysis
- Quality analysis of images between expert and beginners taken by drone.
- Design and Research of Modular Monitoring and Disinfecting Connection Cabin in the Perspective of "Resilient City"
- User-centered design of an adaptively morphing human-machine interface
- Small program design of learning tools based on user experience- Take "i remember" as an example