Correlation Between Dominant Sensory Mechanisms and Emotional Responses in Virtual Products

Abstract: Through the exploration of Human Behavior with the use of networks as well as the tetrachoric coefficient, we sought the relationship between the active Dominant Sensory Mechanisms (DSM) during the processes of interaction with 3 Virtual Products in 3 groups of users., and the Emotional Responses generated in this process. The results obtained suggest the existence of a strong dependence on the dichotomy: Dominate Sensory Mechanisms and Emotional Response (Em). However, the results obtained from the Tetrachoric Coefficient (TC) show an inversely proportional relationship between the activation of the DSM and the Em. In this sense, the results show that the greater the domain of a DSM, the less influence of the Em response, and the greater the influence of the Em response, the less domain of a DSM. This was perceived in all 3 groups of users analyzed.

Keywords: Human interaction, Emotional responses, Virtual products, Sensory mechanisms

DOI: 10.54941/ahfe1003213

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