Analyzing Social Presence Factors in Experience Design of Online learning

Abstract: With the advancement of computer and Internet technology, online learning and hybrid learning have progressively become the new norm in education. The lack of interaction and communication in the experience design of online learning platforms has resulted in the forced weakening of the teacher's role, and the problem of lower student engagement and learning results has become increasingly evident which brings new requirements and obstacles to the design of online learning experiences.Since social presence has a direct impact on the effectiveness of online learning, which has been confirmed in the Col framework, this article will investigate user experience design in the context of online learning with the aim of enhancing users' social presence.User research methods, such as user interviews and questionnaires, are combined with theories associated with online learning to analyze the interaction experience design factors in the process of online learning, which are summed up as initial perception experience, learning process experience, and effect value experience. Second, the literature research technique is used to determine the formation mechanism and influencing factors of social presence: the formation of social presence depends on the triangle structure of "sociability-social presence-social space," and the mapping relationship of "social space orientation, perception of others, perception of self, evaluation of others and self, shared presence, perceived social presence" can be summed and promotes the formation of social space and social interaction in turn.The influencing factors, including control, sensory, distraction and realism, are what finally build the link between experience and design. This research constructs an experience design model for online learning from the perspective of social presence based on the aforementioned research methods, and utilizes it as a basis to guide the design process, which is verified by applying the social presence evaluation scale.Based on social presence theory, this study suggests a model for experience design for online learning to direct design procedures that can satisfy users' needs for online learning, promote social interaction in online learning, optimize the online learning experience, and enhance learners' engagement and learning motivation. It offers fresh perspectives and a framework for experience design in this situation.

Keywords: Social presence, User experience, Online learning, Interaction

DOI: 10.54941/ahfe1003224

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