A Design Method of Subway Public Welfare Posters based on Visual Metaphor

Abstract: The purpose of this study is to explore a design method of subway public welfare posters based on visual metaphor. Through the analysis and evaluation of the existing public welfare posters of subway space, we found that many poster designs have problems such as outdated design style, poor communication effect and low passenger participation. In order to solve this problem, we proposed a design method of subway public welfare posters based on visual metaphor, and applied it to the design of subway public welfare posters. This method takes visual metaphor as the main design theory, and analyzes its relationship with subway space scenes and public welfare posters. By combining public welfare information with visual elements such as images and symbols, the posters can be conveyed more vividly and easily, so as to attract passengers' attention and resonance. In the poster design process, we first analyze and understand the theme of public welfare, and find the core issues or keywords related to the target group. Then, these core issues or keywords are transformed into specific images or symbols using visual metaphors to enhance the artistic expression and transmission effect of the poster. Through the clever use of color, composition, layout and other design elements, the poster is more attractive and recognizable, attracting the attention of passengers. However, due to the limitations of conditions, we can not conduct tests in real scenarios, and more reliable tests are needed in the future. To sum up, the design method of subway public welfare posters based on visual metaphor has certain theoretical and practical value. Through the use of visual metaphor design means, the communication effect of public welfare posters and the participation of passengers can be enhanced, and the effective communication of public welfare information in the subway space can be realized. In the future, the application potential of visual metaphor theory can be further explored to provide innovative ideas and methods for visual design of more scenes.

Keywords: Visual Metaphor, Subway Space, Public Welfare Poster

DOI: 10.54941/ahfe1004287

Cite this paper:

​