Streaming applied to entertainment: analysis of the constant evolution of a perpetual industry

Abstract: This article explores the evolution of the entertainment industry driven by streaming technology, from its inception in 1993 to the impact of platforms like RealAudio Player, RealPlayer, YouTube, Twitch, and Netflix. The research aims to promote the use of streaming platforms for accessing entertainment content, considering the ease of accessibility but limited awareness among some users. The study employed a descriptive methodology with cross-sectional online surveys conducted via Google Forms, sampling 200 participants aged 18 and older to encompass generational diversity. Interestingly, the generation gap doesn't significantly affect the recognition of these services and their attributes. The results indicate that around 93% of respondents either use or are interested in these platforms, with 84% acknowledging the variety of content as the primary advantage. Nearly 50% expressed concerns about the need for an internet connection, even with the availability of alternatives. The study underscores the importance of further exploration and promotion of streaming platforms to unlock their full potential, making users aware of their various entertainment options.

Keywords: Streaming, Entertainment, Technology, Accessibility, Content.

DOI: 10.54941/ahfe1004542

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