AI powered Social Communication: a Qualitative Investigation in to Social and Ethical Concerns

Abstract: Social media has become an integral part of modern day lifestyle of new generation. The social media penetration in day to affairs is to such an extent that, there hardly is any day that goes without having any social media interaction. Although an easy way of distant communication and entertainment are the driving force behind emergence of social media platforms, in recent times it has been used to fulfil the undesired motives. Many instances of fake news, bias, spreading of hatred, deep fakes have been noticed. This paper is an attempt to conduct a conceptual analysis of AI technology alongwith the literary survey of impact of AI on social communication. Based on the qualitative literary survey, the author has proposed some recommendations, some of which includes, inclusion of social media ethics in school curriculum, international norms for use of social media platform etc.

Keywords: Artificial Intelligence, Social Communication, Ethics, Algorithm

DOI: 10.54941/ahfe1004592

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