Created by Humans & AI?

Abstract

While looking to expand our digitally produced content, applications, and tools, we consistently pay attention to the rapidly developing AI technology. Major tech companies, Fortune 100, startups are rushing to implement AI in their services and operations to stay on top of the competition. The developed world is changing to put AI at the front of the new wave of technical innovations. Whereas this seems like a logical expansion of the last decade's emphasis on AI progress to increase strategic and operational efficiencies, we are also opening the door to new challenges and potentially regressive societal outcomes. This paper will discuss the options and choices we face while integrating AI into our processes. Primarily, the role of bias in creative processes backed by AI generative tools raises questions about the ethical use of new technology. While AI tools may provide faster innovation processes, will those products reflect sustainable and responsible innovation? There's much to be said about the responsibility we, humans, have to evaluate AI-produced content and products. Will our choices about the present and future be sourced from our positive, creative, and emotional human side and responsibly balanced in the AI algorithms? We will review the practical implementation of generative AI and what to look for to minimize biased or exaggerated results. "What is perhaps at the core of the experiences [and applications] we create, as well as our platform itself, is AI. AI is the runtime that is going to shape all of what we do going forward in terms of the applications as well as the platform advances."- Satya Nadella, Microsoft CEO, speaking at Microsoft's Leading Transformation with AI in central London, May 22, 2018. We are now amid what Nadella was talking about in 2018. As further insight is provided to companies' C-suite and management on building and executing AI/ML models, the industry and academia can create standards and considerations for the future of responsible AI innovation. We will examine these opportunities and solutions to implement in our product development processes.

Keywords: Artificial Intelligence, MarTech, Human Interaction

DOI: 10.54941/ahfe1004660