Cultural perception of dominant color in static systems

Abstract

Color is a fundamental component of various systems as well as a crucial aspect of everyday life for members of a given culture. Numerous studies have been conducted on how humans distinguish different colors, the effects of color on human behavior and risk factors, cultural differences in color perception, among many others. The goal of this empirical study was to evaluate how certain language components affect the perception of dominant color in certain static objects. To this end, a categorization of the static objects to be analyzed was generated, for which 18 digital works by Van Gogh were chosen. Additionally, the dominant color of each work was determined based on a color sample from each image, and color cards were generated using the hexadecimal system. Sixty-six volunteers were surveyed, who provided self-reported data on their age and context, and were given the freedom to select the color card that they believed corresponded to the dominant color in each presented image. Additionally, users were allowed to individually explore each image and its components. The findings show that there is a variation in the perception of the dominant color in the category of components integrated by textures in relation to the perception of color in the category of components integrated by people-animals, and everyday objects.

Keywords: Cultural perception, dominant color, static systems, interaction of components in the image.

DOI: 10.54941/ahfe1004789