Second-hand fashion and its impact on business sustainability

Abstract: The aim of this study was to examine the beliefs that influence the predisposition to buy second-hand clothes. The methodology had a quantitative approach, through the collection of data via an online survey, which were analyzed using the PLS algorithm and the bootstrapping technique for structural equations. The influence of consumers' environmental beliefs, willingness to spend and beliefs on attitudes towards second-hand fashion was assessed. The results indicate that attitude towards second-hand fashion has a mediating effect between beliefs and intention to purchase second-hand clothing; moreover, environment and willingness to spend have a positive and significant effect on attitude towards second-hand fashion.

Keywords: Circular economy, sustainability, second-hand fashion, PLS

DOI: 10.54941/ahfe1004919

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