VR-based, Collaborative and Hybrid Service Prototyping

Abstract: Problem definition: Due to increasing globalization, there is a growing demand to be able to collaborate in distributed teams. The use of virtual reality can create new opportunities for both collaboration and creativity. As of today, there is still no established solution for hybrid collaboration (in-person and remote) for creative service prototyping. Methodology: In order to create a solution for this problem, first a suitable service prototyping method is researched. Afterward, a virtual reality environment is created in which the suitable service prototyping method is to be applied. This environment needs to be able to fulfill the requirements of enabling a creative and hybrid collaboration. In addition, an agile development process is utilized to obtain early feedback and to identify potential for improvement. To ensure this, several trials with test participants are carried out at regular intervals. Results: As a result of the research, LEGO® Serious Play® emerged as the most promising service prototyping method. The outcome of the project shows that it is feasible to conduct the service prototyping method LEGO® Serious Play® in a virtual reality environment. The integrated features of the VR application meet the requirements of creative and hybrid collaboration.

Keywords: Service Prototyping, LEGO® Serious Play®, Virtual Reality, Creativity, Hybrid Collaboration

DOI: 10.54941/ahfe1005104

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