Development of food bank data visualizations using eye tracking

Abstract

Food banks are key players in the fight against hunger. The complexity of the food bank operations data makes decision-making very challenging. Data visualization can allow food bank operations managers to quickly and easily understand the data and make evidence-based decisions. However, poorly designed visualizations could be confusing and/or misleading. This study uses eye-tracking technology to understand how users interact with various food bank data visualizations and use eye-tracking data to better design those visualizations. The findings of this study will have an impact on improving the effectiveness and efficiency of the food bank operations.

Keywords: Visualization, eye tracking, food bank

DOI: 10.54941/ahfe1005087