Design Feeling: a symmathetic approach for design processes

Abstract

Exploring the evolution of design from creating tangible products to orchestrating intangible experiences and socio-technical systems, we introduce "Design Feeling" (DF) as a novel approach for design processes, transcending the problem-solving goal by integrating emotional resonance, intuition and symmathesy. While Design Thinking has historically emphasized a problem-solution approach focusing on user-centered problem-solving, DF advocates for a systems feeling that addresses complex, interconnected challenges through participatory design, empathy, intentionality and political engagement. This shift requires a new kind of designer, one who acts as a facilitator of community interaction and a steward of ecological health, aiming to create solutions that are both resonant with users and responsible to the broader ecosystem, being a “cautious Prometheus” as well. We highlight the need for a critical reevaluation of design practices to ensure they contribute to sustainable and equitable progress, proposing a movement towards a design philosophy that harmonizes technical skills with emotional and relational understanding.

Keywords: Design Feeling, Design Thinking, Symmathesy, Systems Thinking

DOI: 10.54941/ahfe1005428