Design Process for Augmented Reality (AR) Experiences from the Perspectives of UX and Game Designers

Abstract: This paper presents a cognitive study comparing the approaches of User Experience (UX) designers and game designers in Augmented Reality (AR) experience design. The AR Haunted College is a scenario-based sequential AR experience that transforms the Monroe Hall building at Loyola University New Orleans into a chilling Halloween spectacle. The design of AR Haunted College involved contributions from both UX designers and game designers. We characterize the distinct approaches of UX and game designers by analysing the design process of the AR Haunted College developed in an agile project management framework. Our results show common and distinct HCI and game design principles between UX and game designers’ perspectives. Building on the findings of the analysis, we propose a set of design principles as a basis for an AR design framework and associated heuristics.

Keywords: Augmented Reality, AR Design Principle, AR Experience Design, Design Framework, Design Heuristics

DOI: 10.54941/ahfe1005487

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