The Probable Impact of Social Media on Your Brain

Abstract: This study aimed to investigate the differences in brain waves during visual (most-liked) social media networking image fusion acceptance or viewing of social media (YouTube, Blog, and Instagram) and low-liked SNS (“low liked”). The study follows a 2 (low-liked SNS and high-liked linked) × 3 (genre-YouTube, blog, and Instagram) research design of the brain wave responses. The brain wave responses were measured using an electroencephalogram by recording alpha (α) waves (8–12.99 Hz) and beta (β) waves (13–29.99 Hz). The different parts of the brain (frontal, temporal, and occipital lobes) were also measured to compare the response differences with the stimulus.The experimental study was based on a statistical analysis of the electroencephalogram responses obtained from 60 subjects. The brain wave differences between the low-liked SNS and high-liked social media were measured first. Thereafter, the responses were measured using a 2 × 3 experimental design to measure the differences in brain waves according to the SNS type (YouTube, Blog, and Instagram). The subjects’ brain wave responses were measured after viewing low-liked SNS and high-liked social media. Social media content with similar messages can be categorized into the following categories: YouTube, Blog, and Instagram.

Keywords: Brain wave, electroencephalogram, social media engagement, visual perception

DOI: 10.54941/ahfe1005502

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