How to Facilitate Interaction in Remote Focus Groups: a Practical Guide

Abstract

There exists a significant knowledge gap in the scientific literature concerning the effective design of remote focus groups, particularly with regard to facilitating interactive engagement among participants. This paper aims to address this gap by presenting a hands-on guide for designing online or remote focus groups, emphasizing approaches to enhance interaction. Our guide is informed by prior works and our recent empirical experiences in conducting remote focus groups. We offer this guide as a resource for researchers, students, and practitioners seeking to conduct remote focus groups and facilitate interactions.

Keywords: Remote focus groups, Interaction, User involvement, Step-by-step guide

DOI: 10.54941/ahfe1005542