Exploring the Impact of Artificial Intelligence Generated Content (AIGC) on Game Design and User Experience

Abstract: With the rapid development of artificial intelligence-generated content (AIGC) technology, the gaming industry is undergoing major changes. This study explores the application of AIGC in game design and analyzes its impact on art, music, text, interaction and user experience. The innovation of this study is the integration of AIGC to enhance the creativity, quality, and interactivity of game design while proposing solutions to current industry challenges. This study uses methods such as literature review, case analysis, and user surveys to evaluate the effectiveness of AIGC by comparing traditional and AIGC-enhanced game design methods. Follow user-centered design principles and analyze data from case studies, user questionnaires, and designer feedback to identify key issues in user experience. The results show that AIGC significantly increases user engagement by creating personalized, immersive experiences and provides new development opportunities for the gaming industry. In summary, AIGC technology has demonstrated the potential to revolutionize game design by solving creative and technical challenges, paving the way for future innovation and prosperity in the gaming industry.

Keywords: AIGC, Game Design, User Experience, Game Development

DOI: 10.54941/ahfe1005575

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