Using Media Equation Theory to Assess Anthropomorphism of Intelligent Virtual Reality Training Systems in Organizational Settings

Abstract: The advent of immersive virtual reality (VR) media technology is revolutionizing communication by providing a platform that goes beyond traditional video, audio, and static web pages. These new media technologies allow users to engage in life-like, anthropomorphic interactions with both humans and non-human entities within immersive environments. Notably, this technology holds the potential to address and solve cultural and societal issues through more meaningful and effective engagement. This research explores the application of an intelligent VR media system in diversity, equity, and inclusion (DEI) training, highlighting its potential to enhance organizational training. Unlike traditional one-size-fits-all approaches, which may fail to meet the specific needs of different organizations—whether corporate, academic, or non-profit—VR-based DEI training offers a tailored, impactful experience. Rooted in media equation theory, which posits that humans react to media as they do to other humans, the study presented in this paper investigates how immersive VR can better equip individuals to navigate complex cultural and societal challenges.The findings suggest that successful DEI training via VR involves three critical components: an engaging and immersive user experience, the use of storytelling as a key communication tool, and interactive media to enhance learning effectiveness. Effective user experience design, supported by a strategic human-computer interaction framework, significantly boosts the impact of DEI training. Immersive environments, when well-designed, enhance learning by providing realistic contexts that mirror real-world scenarios, thereby aiding in practical understanding and memory retention. Additionally, VR creates a safe space for exploring sensitive issues, encouraging open dialogue and reflection without real-world consequences. Interactive scenarios can be customized to align with an organization's specific DEI goals, ensuring relevance and applicability to workplace situations. Ultimately, VR transforms DEI training from a passive learning experience into an active exercise in empathy and understanding, making it more engaging and meaningful for participants.

Keywords: Media Equation Theory, Virtual Reality, Intelligent Systems, Immersive Media, Anthropomorphism, Organizational Training, DEI

DOI: 10.54941/ahfe1005763

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