Exploring the Path of City Image Communication through IP Image Design: A Comparative Study of China and Japan

Abstract: In the traditional media era, city images were primarily constructed by government departments. However, in the new media era, city images are mainly built by the public through online channels, with IP images being an important carrier for promoting city images. This paper examines the cases of Kumamon in Kumamoto Prefecture, Japan, and the giant panda Hua Hua in Sichuan, China, to explore the experiences and shortcomings of using IP images to assist in city image communication in different countries. It aims to construct a design system for IP images suitable for Chinese cities from aspects such as establishing the image, endowing it with vitality, artistic construction, and long-term assurance. The study finds that integrating regional history and culture into IP image design can optimize city images, enhance cultural added value, and open new avenues for city cultural communication, thereby promoting sustainable economic development. This research provides new ideas and practical guidance for innovative urban cultural communication strategies.

Keywords: City image, IP image, Kumamon, Hua Hua, omnimedia, economic development

DOI: 10.54941/ahfe1005606

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