Interdisciplinary Application of Fractal Algorithm-Based Zodiac Symbol Graphic Design in Product Packaging

Abstract: With the widespread dissemination of Western astrological culture among the younger generation, its unique popular cultural characteristics have deeply penetrated public life, leading to the formation of a design and production market themed around astrology. Against this backdrop, design works increasingly utilize fractal graphics and computer algorithms to optimize visual effects and aesthetic features, thereby showcasing the diversity of design and providing practical application value. This study aims to explore the application of fractal algorithms in astrological symbol graphic design and further apply it to the field of product packaging design. Through various research methods such as literature review, expert interviews, questionnaire surveys, and experimental analysis, this study conducts an in-depth analysis of visual aesthetic elements in design and combines them with fractal patterns to achieve innovative design effects. The study employs the fuzzy analytic hierarchy process to meticulously analyze primary evaluation factors such as visual aesthetic elements, graphic design aesthetic elements, textual design elements, and color design elements, as well as their secondary weight factors. Based on the analysis results of the importance of design elements, sample designs are created using existing fractal pattern materials. The outcomes of this study not only provide new design ideas for the product packaging of astrological symbol graphic design but also offer valuable references for interdisciplinary research in design studies and related disciplines, further promoting the market value and cultural dissemination of astrological symbol graphic design products among young people.

Keywords: Astrological symbol culture, graphic design, fractal algorithms, packaging design, fuzzy analytic hierarchy process.

DOI: 10.54941/ahfe1005618

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