Participant Experience Evaluation in Digital Rural Poetry Activities: A Sentiment Analysis Case Study of Mingyue Village in China

Abstract

In the era of digital intelligence, integrating digital technologies and social media has revitalized cultural activities in rural communities, attracting the attention of many visitors. Utilizing Mingyue Village in China as a case study, this research explores how poetry creation and dissemination have become new pathways for preserving rural cultural heritage, allowing participants to share and experience poetry creation in both physical and virtual spaces. The study aims to assess the emotional expressions of residents in digital poetry activities. Based on anthropological fieldwork, it employs SVM (Support Vector Machine) with SMOTE (Synthetic Minority Oversampling Technique) to analyze poetry text data, delving into participants' emotional interests and inclinations. The results show that digital poetry activities not only enhance rural residents' sense of place and community cohesion but also promote the expression of positive emotions. The study concludes that digital poetry activities are an inevitable outcome of technological advancement while responding to human emotional and cultural needs. Future research will focus on optimizing sentiment analysis techniques, expanding sample sizes, and integrating tourism and cultural activities to promote rural community development and cultural heritage preservation.

Keywords: Digital poetry activities, Mingyue Village, Participant experience, Rural communities, Sentiment Analysis

DOI: 10.54941/ahfe1005627