How User-Platform Interactions Influence Continuance Intention in Augmented Reality Mobile Platforms

Abstract

When we interact with mobile platforms in an augmented reality environment, it changes our cognitive and emotional engagements through different stimuli cues that respond to our behavioral intentions. The effects of those engagements through augmented reality, considering user-platform interactions, are unexplored. This study investigated a nuanced understanding of how stimuli cues in augmented reality affect sense of immersion and sense of presence, followed by an interaction-engagement-intention (I-E-I) model. A quantitative method was used to validate the proposed model. Based on our online survey with 886 responses, we assessed the influences of product fit, network quality, and artificial intelligence-driven recommendation in perceiving cognitive engagements. This study examined the importance of engaging satisfaction and trust as emotional engagements, influencing users’ continuance intention. Our findings confirm that sources of information, especially online reviews, positively affect in perceiving subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms. Also, the results explored that the generation of users has a significant impact on continuance intention. This could enhance the capabilities of information system designers, researchers, marketing professionals, and solution providers to attain sustainable user retention.

Keywords: User-platform interaction, continuance intention, augmented reality, mobile platform, interaction-engagement-intention model.

DOI: 10.54941/ahfe1005640