Body Positivity Perception and Fashion

Abstract: One of the most important problems of our day is not liking our own bodies and being like someone else, which has become extremely important especially among young people and women. Due to this situation, many people try to make themselves look like people they want to see or like through surgical operations at a very young age. This situation brings with it very important problems and even causes irreversible mistakes, psychological problems and even deaths at a young age. For all these reasons, the body positivity movement, which sets out with the philosophy of trying to be happy with our own bodies no matter what kind of body type or shape we have, has emerged at this very moment by creating great awareness. With the body positivity movement, a more realistic ideal female body perception has begun to emerge. In this context, the body positivity movement is an important movement that encourages individuals to accept and love themselves as they are. The spread of this movement can change the ideal body perception of society and positively affect the psychological health of individuals. Therefore, awareness about body positivity needs to be increased and supported. In this context, a survey was conducted to determine the body positivity perception among young women between the ages of 18-24, to reveal the situation regarding their bodies and to reveal the attitude of society towards body standards and the findings were presented. According to the findings obtained as a result of the research conducted on a total of 296 university students, it was determined that the majority of the students have knowledge about body positivity and are aware of knowing, loving and accepting their own bodies in this direction.

Keywords: Body Positivity, Fashion, Body image, Positive body image

DOI: 10.54941/ahfe1005641

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