Challenges and Opportunities in Inclusive Design and Human Factors: A Case Study of Designers in Pakistan’s Industrial Sectors

Abstract: Developing countries represent 17% of the global population, comprising over 1.3 billion individuals, with this proportion projected to increase to 50% by 2050. Over the past three decades, design paradigms such as Inclusive Design, Design for the Third Age, and Universal Design have emerged, emphasizing the development of accessible and equitable solutions. This study investigates the implementation of these approaches within Pakistan, analyzing progress, challenges, and actionable insights derived from professionals across multiple design-related industries.Data collection involved 105 participants from sectors including architecture, civil and urban planning, electronics, manufacturing, beverages, and design consultancy. The findings indicate that Corporate Social Responsibility (CSR) initiatives frequently serve as catalysts for inclusive design practices. However, only 36% of surveyed organizations reported having dedicated CSR roles, with the manufacturing and beverage sectors exhibiting the highest levels of adoption. Notably, 33% of respondents were unfamiliar with the concept of inclusive design, highlighting a critical awareness gap.Key drivers for the adoption of inclusive design were identified, encompassing social responsibility, market expansion, innovation, brand enhancement, customer satisfaction, and shifting demographic trends. Conversely, significant barriers include limited resources, insufficient guidance and awareness, resistance to cultural change, weak legislative frameworks, and perceptions of design complexity and cost. Comparative sectoral analysis further revealed disparities in levels of engagement and understanding.This paper underscores the pressing need for strategies that promote awareness, capitalize on motivating factors, and address obstacles to inclusive design. Such initiatives can empower designers to better address the needs of diverse populations, fostering business growth while enhancing quality of life and human well-being.

Keywords: Inclusive Design, Drivers, Barriers, Corporate Social Responsibility, Human-Centered Design, Developing Countries

DOI: 10.54941/ahfe1006151

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