Optimizing Fundraising Appeals: USING DATA AND MACHINE LEARNING

Abstract: Fundraising is a critical component of non-profit and educational institutions, and optimizing these efforts is essential for ensuring financial sustainability. This paper examines the challenges and solutions involved in improving the efficiency and effectiveness of fundraising appeals, utilizing data and machine learning techniques to enhance donor engagement and campaign outcomes. By implementing predictive analytics through methods such as neural networks and random forests, we analyze donor behaviors and optimize campaign strategies. The research explores the use of unique identifiers for tracking donor responses, the impact of tailored communication on donor relationships, and how these strategies lead to more targeted appeals. Results indicate that data-driven decision-making can significantly enhance conversion rates and overall donation outcomes. Furthermore, improving fundraising efforts directly impacts a university's capacity to support its programs and initiatives, ultimately contributing to student success and enriching the educational experience.

Keywords: Fundraising, Neural networks, random forest, machine learning, donor engagement, campaign optimization, Donations, Appeals

DOI: 10.54941/ahfe1006308

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