Digital Personas: Exploring the Impact of AI Influencers on Social Engagement and Brand Authenticity

Abstract: The rise of AI influencers has significantly influenced visual communication, necessitating a comprehensive understanding of emotional elements and essential principles of data visualisation for proper interpretation. This research examines the challenges AI-generated images have in effectively condensing complicated information while maintaining aesthetic appeal and clarity. A unique research employing a mixed-methods methodology subjected volunteers to various urban landscapes in virtual reality to analyse their physiological reactions (heartbeat, electrodermal activity) and subjective emotional responses (via questionnaires). The investigation examined colour schemes, font, and layout configurations to identify best practices in visual communication that enhance audience emotional engagement. The results indicated that specific frame designs elicited varying emotional responses, demonstrating a significant correlation between colour choice and viewer emotions. The study emphasised the necessity of maintaining emotional sensitivity in AI-driven communication strategies, asserting that impactful graphic and material forms of communication foster creativity and responsibility in communication design messaging. This study enhances the knowledge of the association between various maps with different colour schemes and the feelings they evoke, therefore revealing the numerous ways urban design and architecture influence psychological well-being. The final result underscores the significance of including emotive elements in designs, ensuring that AI-generated creations resonate emotionally with consumers. The research advocates for a paradigm shift in visual communication design to enhance aesthetics, ethics, and emotional engagement.

Keywords: AI Influencers, Emotional Design, Visual Communication, User Engagement, Data Representation

DOI: 10.54941/ahfe1006753

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